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About 3Sixty Direct

3Sixty Direct, a division of Deiter Group, LLC is a privately-held, certified women business enterprise (WBE) with 2 locations in the Midwest to serve our clients, Birmingham MI, and Chicago IL.

We provide creative problem solving, invention and innovation facilitation, new product development and launch expertise, and marketing strategies and tactics that engages the target audience and supports our client’s brand to the highest possible level of integrity. We serve global Fortune 500 corporate clients, national Not-for-Profits, small business owners and entrepreurial startups.

All of 3Sixty Direct’s staff work diligently to understand our client’s goals and deliver relevant and meaningful solutions. 3Sixty Direct's staff are highly experienced individuals in their respective fields. Each brings unique talents, specialized skills and diverse backgrounds that coupled with their attitude of service is what drives results for our clients.

We are an equal opportunity employer and are members in good standing of multiple professional organizations including; Women Business Enterprise National Council (WBENC), The Center for Empowerment and Economic Development (CEED), Automotive Womens Alliance Foundation (AWAF), Advertising Specialty Institute (ASI), Product Development & Managment Association (PDMA), Ladies Who Launch (LWL), eLuminate, Positive Deviance Initiative and others.

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About Denise Mahnick
3Sixty Direct, Founder/CEO & Certified Advertising Specialist
Denise Mahnick, is an interactive brand strategist, a business coach, an innovation instigator and sought after speaker on brand building, motivation and entrepreneurship. She brings passion, resources and a wealth of experience to help clients take their product ideas from concept to market and build prosperous businesses.  

Denise founded 3Sixty Direct, a business consulting and marketing services firm to help businesses create innovative product/services that address market challenges, provide marketing strategies and tactics to connect, engage and interact with their target markets and build stakeholder value.  She understands the human motivational element necessary in the early adoption of brands and believes the key to accelerated and sustainable growth is through the synergist approach to product development, business model creation and market/channel strategy. The relationship between those elements is where innovation occurs. Denise brings unbridled passion for entrepreneurial endeavors, time honored resources and a diversified business ownership experience including franchise, MLM, SBO, micro-enterprise and social enterprise business operation to her clients.   

·         Over a decade of experience in custom product development with a focus on the creation of intellectual property and building stakeholder value. PDMA certification expected Winter 2012. 

·         Facilitated creativity and innovation sessions for entrepreneurial startups in the consumer goods, healthcare, technology, service providers and non-profits sectors. 

·         Expert in international brand development for Fortune 100 companies; Cadillac, GMAC Financial Services, UPS, and national non-profits JDRF and Easter Seals. 

·         Developed a proprietary and highly interactive process of key message development and campaigns that reach, motivate and engage target market..